MOONWATER

MOONWATER official advertisement

I recently created a business concept for bottled water company called MOONWATER for Economics class. MOONWATER is a Chinese-based bottling company that harvests water in the form of ice crystals on the poles of the moon, and distributes it as bottled water to consumers on Earth around the year 2050.

The project was largely an excuse to play with rendering and lighting in Google Sketchup with the Indigo Renderer plugin, but the concept is in fact, not as outlandish as it may sound. NASA recently discovered water in polar craters of the moon - enough supposedly, to support a human colony. A significant amount of "volatiles" - substances that freeze and vaporize in the high temperature differences on the moon - such as methane, ammonia, hydrogen gas, carbon dioxide and carbon monoxide were also found, which could mean potential fuel sources for Moon-Earth shuttle systems.

I am hoping to eventually expand this brand to include the whole lunar water-harvesting operation.

A .pdf of the presentation I gave can be found here. (Has a few typos)


Disclaimer: The Chinese characters on the MOONWATER logo do not mean "moon" or "water." I chose them because they looked nice. 



















Some renders from the design process - more can be found here.  

The following is a letter from the CFO of the company addressed to potential and current investors in MOONWATER.


Dear Citizen of Earth and Investor in MOONWATER, 


As CFO of MOONWATER corporation, allow me to relate a short history of the rise of our new lunar phenomenon that is changing the way we see water, and challenging the perceived limitations of our world.   


In the land grab for lunar property that took place in the 2030’s, MOONWATER Corporation was among the first investors to see the potential of polar properties, which had hitherto been under the control of a joint coalition of the Chinese, Russian, and African Governments. These governments sought to fund their lunar colonization efforts with the aid of private investors, and so made opportunities for large-scale investment. With full property rights guaranteed under these governments, MOONWATER invested in over 2,500,000 acres of land at both the south and north poles of the moon. Buying these properties at an exceptionally low price, and having bought highly efficient water harvesting technology patents from privately funded research companies seeking to privatize NASA research technologies, MOONWATER was positioned to become the first major water harvesting company to have a functioning water mining operation on the moon. 


        Initially developing water harvesting techniques to provide water for hydrogen fuel cells and oxygen for Chinese polar colonies, MOONWATER soon began to see economic opportunities elsewhere. As the persistent toxification of water resources all over planet Earth became more and more ubiquitous, and more potent, it became more and more expensive to purify water, and ensure that dangerous chemicals, heavy metals, and other pollutants did not enter the general drinking supply. Nearly all of the Earth’s major ice flows were now in the form of sea water, and therefore expensive to gather, due to the energy-costly process of desalination. As many terran water utilities and bottling companies were bought by energy companies in vertical mergers in part of their restructuring to match the demand for hydrogen fuel cells, simple, clean, trustworthy drinking water was increasingly demanded. 


       In 2037, MOONWATER Corporation began operations in commercial water bottling. Targeting financially well-off ecologically conscious individuals and organizations, MOONWATER set off to establish a new name in bottled water, and be among the first to establish a functioning lunar-terran economic model. MOONWATER has continued to lead the industry in developing more efficient, safe, and cost-effective means of harvesting, processing, and transporting water from the moon's polar craters to the water-conscious of earth. 


      Drinking MOONWATER, you are not taking water from the poor and disadvantaged of Earth. Drinking MOONWATER, you have no ecological impact on our already ravaged planet. Drinking MOONWATER, you are tapping into molecules that have witnessed the rise of life on earth, the evolution of humanity, and the totality of human experience on our planet. 


      We hope that you will join us on our journey through the cosmos, and become of a part of the group that dares to go further than any other in the quest for new and ancient worlds – all in the name of clean, fair, and safe drinking water. 

Sincerely,

-Song Mei Jingxi, CFO, MOONWATER Corporation

MOONWATER HQ, < 14.55 N ; 74.12 > Sea of Tranquility